What we do

Consulting that starts with the business, not the deliverable

AJAI works across two pillars: financial advisory and strategy, and innovation and digital solutions. Both begin the same way — understanding how the organisation actually operates before deciding what should change.

Pillar 01

Financial Advisory & Strategy

Financial clarity, discipline and better decisions.

We build the planning, reporting and analysis a business needs to understand its own numbers — then use that structure to support decisions on cost, growth, cash and investment.

Financial planning, budgeting and forecasting
Financial modelling and scenario analysis
Management reporting and KPI dashboards
SaaS metrics: ARR, churn, CAC, LTV
Cost optimisation and cash flow planning
Financial governance, controllership and investor reporting

Pillar 02

Innovation & Digital Solutions

Opportunities identified, tested and made real.

We enter a business without assuming what the answer is. We look for where value is being lost or missed, define the opportunity, and design the intervention — which may be a process change, a new business model, an automation, or a bespoke digital product.

Innovation consulting and opportunity identification
Business model and process innovation
Digital strategy and transformation
Automation and AI-assisted business solutions
Bespoke applications, portals and internal systems
Rapid prototyping and MVP development

Who we work with

Startups, SMEs and established organisations

AJAI is not positioned exclusively for startups. The method applies wherever decisions are being made without enough clarity.

Financial advisory typically supports

Startups, SaaS companies, scale-ups, founder-led businesses, growing businesses, companies preparing for investment, and organisations that need stronger financial management than they currently have.

Innovation and digital work typically supports

Startups, SMEs, local businesses, established organisations, teams looking for growth opportunities, businesses carrying operational inefficiency, and organisations that need bespoke systems or applications.

How we work

The AJAI method

Understand

We begin by understanding the organisation, its context, challenges and desired outcomes.

Diagnose

We examine the relevant financial, operational, strategic or digital environment.

Identify

We identify opportunities, constraints and possible solutions.

Design

We define the strategy, solution, system or intervention.

Build / Implement

Where required, AJAI builds the solution or supports implementation.

Refine

We test, review and improve.

Support

AJAI can continue supporting the business after delivery.

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