Financial advisory & strategy
AJAI provides business financial consultancy for startups, SaaS companies, scale-ups and growing organisations — from fractional finance support to specific pieces of modelling, reporting or process work.
Led by
Co-Founder | Finance & Strategy
Juliana has more than ten years of experience in finance, including startups, SaaS environments, corporate finance and growing businesses. Her work spans FP&A, budgeting, forecasting, financial modelling, controllership and financial governance — and includes fractional finance management, finance coordination in a SaaS business, and consultancy supporting startups.
Previous organisations include Ride Today, Gabriel Tecnologia, JMVB Consultancy, General Motors, Ezenith Education and Retalhar, with earlier experience at Danone, General Electric and Bank of America.
Capabilities
Engagements are scoped to the decision the business is trying to make, not to a fixed service package.
A budget the business can actually run against, a forecast that updates as reality changes, and cash flow planning that shows what is possible and when.
Management information that answers the questions leadership is actually asking, rather than a monthly pack nobody reads.
Where money leaves the business without producing value, and where finance processes create delay or risk.
Support for the moments when the numbers have to stand up to outside scrutiny.
Scope of advice
AJAI provides business financial consultancy. We do not provide regulated investment advice.
Our work concerns how a company plans, measures and manages its own finances, and how it presents them to investors and lenders.
